INNOVATIVE ONLINE AND IN-CENTER EXPERIENCE TAKES SHOPPERS BACK IN TIME FOR BACK TO SCHOOL
Released: 08/07/08
Leigh Fitzgerald
Public Relations, Crimson
860.677.5032
leigh@crimsoncomm.com
Christa Allen
Marketing & Sponsorship Director, Westfarms
860.561.3420 x2117
callen@taubman.com
INNOVATIVE ONLINE AND IN-CENTER EXPERIENCE TAKES
SHOPPERS BACK IN TIME FOR BACK TO SCHOOL
Westfarms "Yearbook Yourself" Campaign Launches
FARMINGTON, Conn., August 7, 2008 - Westfarms has launched an innovative online and in-center experience that allows youngsters 13+ to see what they might have looked like when their parents were in school, all while catching up on current back-to-school fashions.
The campaign features a new website, www.YearbookYourself.com, which launched this week and allows visitors to upload their photos and morph their faces onto yearbook photos spanning five decades. They can easily move from the 1950s through the 1990s and see themselves with the hair and fashion styles of the times while listening to music inspired by that era. Simultaneously, they can learn about the fashion styles and trends of the eras and which Westfarms stores carry today’s hottest back-to-school fashions and styles.
"We wanted to offer teens and their parents a fun and unique online experience that allows them to interact with our brand and talk about our stores," said Christa Allen, marketing and sponsorship director for Westfarms. "The back-to-school shopping season is one of the most important times of the year for our retailers, so it was our goal to show how they are forward-thinking when it comes to current trends and fashions."
The site also features "homeroom" pages that allow visitors to save their favorite yearbook photo and invite friends to post their photos as well. Once friends post their photos, a virtual yearbook page is created. Shared links allow friends to view each others' homeroom pages. They can also save, print, email or post their yearbook photo creation to a webpage or social network site.
The YearbookYourself.com website is available through the end of October. Westfarms also features a "Yearbook Yourself In-Center Experience" throughout the month of September. This walk-thru, gallery-like exhibit displays vintage products through the ages. The experience ends with a 8' x 7' 3-D yearbook highlighting teen photos from the 1950s up through today, juxtaposed with images of vintage products and the current products and fashions found at Westfarms retailers. A DVD loop also shows highlights from the online experience.
Westfarms
Westfarms, located off Exit 40 on I-84 and Exit 30 on Route 9, features 160 shops and restaurants along with Nordstrom, Macy's, Lord & Taylor, JCPenney, Rainforest Cafe and California Pizza Kitchen. Shopping hours are 10 a.m. to 9:30 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday. See what's on sale before you shop at www.shopwestfarms.com.
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